Bosch To Sell Off Starter/Alternator Div.

(Germany) Bosch media reports that the group plans to seek a partner for a joint venture or a buyer for its Starter Motors and Generators division.

They claim the market for starter motors and generators is extremely competitive and cost-driven and that there is also considerable overcapacity in the market. The already existing cost and competitive pressure will become even tougher they predict.

Its products include the start-stop system, highly efficient alternators/generators, and machines for the boost recuperation system (entry level hybrid). At 13 manufacturing sites and multiple sales locations worldwide, the division employs around 6,500 associates, some 1,400 of them at its German locations in Hildesheim and Schwieberdingen. Outside Germany, there are locations in Brazil, China, Hungary, India, Mexico, South Africa, Spain, and the United States.

They hope to complete a deal by the end of the year.